After the relaunch, I was named creative director. I continued to develop the 'blue-sky' mock-ups for a possible 2.0 release. It was not to be. However, the 'groupings' idea would, however, later see daylight in the Doc Channel project (as 'screening rooms,' and similarly in Pandora and Netflix - which a younger me would yell 'hey, that was my idea!' but now I say 'Good, it was a good idea' and feel more confident about my next idea.